Centre for Feed Innovation
Alternative Ingredients in Pet Food
Reportory designed Alternative Ingredients in Pet Food for The Centre for Feed Innovation (2026): a 134-page A4 assessment of nine emerging proteins and oils for dog and cat food, across five domains, with 27 tables and nine figures. Each ingredient carries its own colour and icon from the definitions table through every tab, chart and card, so a reader can compare all nine or follow one.
- Client
- The Centre for Feed Innovation
- Country
- United Kingdom
- Year
- 2026
- Publication
- Research & assessment
- Scope
- 134 pages · Nine ingredients
- Design work
- Editorial systems · Data visualization · Iconography
Nine ingredients, five questions, one view.
A feed-industry think tank assesses nine emerging proteins and oils for dog and cat food across five domains: supply, current adoption, sustainability, nutrition and health, and consumer acceptance. Twenty-seven tables and nine figures of contested evidence had to serve a sourcing lead comparing all nine ingredients and a formulator interested in only one.
The design responseEach ingredient receives a colour and a drawn icon in the definitions table, then keeps them everywhere: in the edge tabs, the assessment bands, the production cards and the chapter-opener icon row. A three-step recommendation framework, drawn as a filled-dot meter, states every verdict, and range bars with every individual study plotted keep the uncertainty visible in the charts.
Explore the pages. Select any image for a closer look.
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